Client: Alno | Agency: Leagas Delaney | Photographer: NA | Production: Primate Postproduction
Alno
work: 3D integration into photographic backplates, CAD data preparation, PBR shading, high-res print rendering, iterative layer rendering
position: 3D Artist
role: 3D Artist
Kitchen visualization for Alno based on construction site backplates. The provided CAD kitchen data was prepared for production and integrated into the photographic backplates using 3D modeling and post-production/retouching. PBR layered shading was applied based on client material references and color codes. Lighting setup included HDR maps, directional light, and multiple reflection/fill lights. Rendered in high resolution for print with iterative layer rendering for efficient feedback cycles. Tools: Maya, VRay, Photoshop.
Case Study
Goal:
Visually realistic kitchen visualizations for Alno, integrating 3D kitchen models into photographic construction site backplates for high-end print advertising.
Approach:
CAD kitchen data was prepared and optimized for production. PBR layered shading matched client materials and color codes precisely. Lighting combined HDR maps with directional, reflection and fill lights. Rendered in high resolution for print; iterative layer rendering allowed individual image parts to be re-rendered during feedback cycles without restarting the full scene. Tools: Maya, VRay, Photoshop.
Result:
High-resolution print-ready visuals delivered for Alno advertising campaigns.
My Contribution:
CAD data preparation and optimization, PBR shading and material setup, lighting, high-res rendering and post-production for the first motive. Rendering and post-production for the second and third motive shared with the team.
